Sally Edwards, MA, MBA is one of America’s leading experts in business, exercise science, and lifestyle living. She created the Heart Zones Training proprietary and branded training system. She was the National Spokeswoman for the Danskin Women’s Triathlon Series. Sally has completed over 130 women’s triathlons over the past 20 years, volunteering to finish most as the “final finisher” so that no other woman has to finish last.
Sally is a best-selling author with more than 20 books and 500 articles on health and fitness, including the popular book Heart Rate Monitor Guidebook and The Complete Book of Triathlons. This professional triathlete is a 16-time Ironman finisher, a member of the Triathlon Hall of Fame, and past winner of the hundred mile Western States Endurance Run.
She also is the founder of a half-dozen businesses. She founded and franchised America’s largest chain of retail sports shops, FLEET FEET Sports. Sally is a sought after professional speaker, delivering dozens of speeches and performances each year. Today, she uses her passion for getting America fit to lead The Sally Edwards Company, a media company dedicated to uncommonly vibrant lifestyles, and Heart Zones USA, an international training, education, and coaching company. She is an example of what she teaches – living an active healthy lifestyle in Sacramento, California.